Facebook can still win the mobile ad war
Don’t let Facebook’s share price problems fool you: the social media giant is still well-positioned to profit from the next wave of ‘context-aware’ hyper-local mobile advertising
Given that Facebook has lost almost half its value since its floatation in May, it was no surprise to hear the company’s 28 year old founder Mark Zuckerberg expressed his “disappointment”.
A range of industry analysts have been quick to offer their explanation as to what’s gone wrong. Some have suggested that the stock was over-priced to begin with, while others noted that some of the recent losses were the result of Facebook’s earliest investors being allowed to sell more of their shares. Read more on Facebook can still win the mobile ad war…
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