Hot on the heels of of similar UK predictions from Econsultancy, comes this from Brian Morrissey in Adweek:
According to researcher eMarketer, [US] online ad spending will climb 8.9 percent next year, from $23.6 billion to $25.7 billion.
An almost unbelievable couple of graphs from Robin Goad at Hitwise, the first showing that 10.09% of all UK internet visits last week were to ‘Social Networking and Forums’.
And the second showing Facebook’s inexorable growth.
Philip Buxton, the former editor of Revolution, has written a great checklist for brands choosing a social media agency:
- A new approach – since everyone claims to ‘do’ social, look for those seeking to develop new models for approaching it, not those seeking to map on their existing models
Econsultancy have published a good overview of the economic outlook in 2009 for the digital marketing industry, with one of the data sources quoted being Wednesday’s eMarketer report predicting 7.2% growth in UK online ad spend.
Little did I know that setting up We Are Social would lead to such glamorous opportunities. For example, yesterday I was asked to appear on Small Business Advice TV to talk about social media marketing and in particular, the example of Wiggly Wigglers, winners of the inaugural Global Dell Small Business Excellence Award for their use of social media. You can watch the show here:
Alain Thys and Stefan Kolle of Futurelab have published a thought provoking report on the advertising industry:
There is a growing disconnect between what advertising agencies offer, and what their clients are looking for
I’ve been busy, what can I say. Meanwhile, somewhere in darkest Sussex:
Like boiling bilious lava, white-hot furious consumers vent wherever they find an outlet – spraying burning fluorescent looping lances of aggregated, unified rage
Finally got around to trying out Twhirl, a multi-platform client for Twitter that everyone's been raving about. It rocks – it's turned Twitter into something a bit more interesting (OK, so it was already, but I've been a bit slow). And then there's HelloTxt, which allows you to update Twitter, Facebook and LinkedIn (and more) all at once. Handy.
Take your pick – you can read this guidance note from the IPA, a little dry, but useful to understand where the law stands on the issue – or you can read this short story by Hari Kunzru which will be of less practical use but will leave you moved…
Though I recently wrote a post about digital creative agencies and search, Andrew Walmsley reiterated that search is advertising and Iain Tait wrote a piece on URLs being out and search being in in offline advertising, I wasn't expecting this – Wieden + Kennedy have hired a director of search:
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