Author Archives: Robin Grant

Brands and Twitter

Campaign

So after being on the front page on Marketing the week before last, this week we’ve hit the pages of Campaign, with our inclusion in a feature article about, you guessed it, Twitter:

Read more on Brands and Twitter…

European social network usage

Earlier in the week, comScore released their latest figures on European social network usage, which Neville then kindly graphed in Excel for us all:

Graph showing percentage of each country’s internet population using social networks
Graph showing percentage of each country’s internet population using social networks

Read more on European social network usage…

Twitter’s UK traffic trebles in a month

Twitter's UK traffic trebles in January 2009

Compared to the graph covering the 12 months up until January, that’s astounding growth (as that itself was just a few weeks ago):

Twitter's UK traffic growth in 2008

To quote Hitwise’s Robin Goad:

Last week Twitter became one of the 100 most visited websites in the UK for the first time. It ranked 91st, placing above online heavyweights such as Expedia UK (96), Gumtree (100), easyJet (101), Digital Spy (103) and Money Supermarket (105).

Read more on Twitter’s UK traffic trebles in a month…

Social media is good for your career

Advertising Age reports on a study of 400 CMOs (that’s Marketing Directors in English):

Only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online.

Read more on Social media is good for your career…

The future of advertising and agencies

This week, the IPA published a report snappily titled Social Media Futures – The future of advertising and agencies in a networked society. A 10-year perspective, the launch of which was covered both by the FT:

Read more on The future of advertising and agencies…

Twitter grows 974% in the last 12 months

Following on from our recent compendium of social media traffic growth, Robin Goad has posted Hitwise’s latest stats about Twitter’s phenomenal growth in the UK:

Twitter's UK traffic growth

Twitter was one of the fastest growing websites in the UK last year, and it shows no signs of slowing down. If anything, the service is even more popular than our numbers imply, as we are only measuring traffic to the main Twitter website. If the people accessing their Twitter accounts via mobile phones and third party were included, the numbers would be even higher. Many people seem to find Twitter addictive: the average amount of time that people spend on Twitter.com has more than trebled from less than 10 minutes a year ago to half an hour now.

Read more on Twitter grows 974% in the last 12 months…

The future of the social web

You’re going to be bombarded with lots of buzzwords in this post – don’t be put off. By the end, you’ll have a vision of the future of the web you never thought possible. Let’s start with Alisa Leonard-Hansen‘s presentation explaining portable social graphs:

Read more on The future of the social web…

Why do people use Twitter?

One of the eternal questions you hear asked about Twitter, especially by those who don’t use it themselves, is why?

Of course, there’s a myriad of different answers, but these two films come close to answering the question.

Read more on Why do people use Twitter?…

Panasonic’s influencer campaign at CES

Bloggers Speak with Panasonic NA Chairman Yoshi Yamada

Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic:

Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show, new product demos and press conferences. Unlike the reporters, though, they are popular bloggers in Las Vegas courtesy of Panasonic.

Read more on Panasonic’s influencer campaign at CES…

Five social media New Year’s resolutions for your business

I thought I’d take a crack at compiling a list of five social media New Year’s resolutions that apply to all businesses, large and small. If you’re wondering why these resolutions are important, find out why my company does what it does or subscribe to our blog.

Read more on Five social media New Year’s resolutions for your business…