Marketers don’t think they have the right technology to succeed
For those of us who have preached the virtues of simplicity down the years, e-consultancy’s recent ‘Quarterly Digital Intelligence Briefing: Digital Trends for 2013’ made for an interesting read.
The collapse of complex business models – one of Clay Shirky’s signature pieces – long ago caught the eye; when applied to the world of online advertising, it makes for an ever more compelling read.
Particularly when you start to poke around the latest findings, which gives you a decent ‘snap-shot’ of the mood of marketeers in 2013, what are they thinking and above all the challenges are they facing right now. Read more on Marketers don’t think they have the right technology to succeed…


Most commented