Social Media in 2011 – Time to “Show Me the Money”
So you work in PR or Marketing (or, glory be, the Social Media Dept!) and have been given responsibility for your company’s nascent social media strategy. Sounds great – an opportunity to make a difference and play with the newest toy in the box.
But here’s a catch…the senior management team has decided that they have had enough social ‘experimentation’ over the last few years and are demanding that social media proves its value. They want results – and they don’t mean an improved brand sentiment score – they mean leads, sales and profits. Read more »
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