Chris Lee owns Planet Content, a digital media, SEO and training firm. He was a reporter for IT Week and other outlets before getting into PR, and also blogs at a few different sites, including beer blog theguestale.com and offbeat travel blog www.eudaimoniac.com.

Given his experience, Chris is well-placed to talk about the pitching process of marketers to bloggers and journalists, and recently conducted a couple of relatively informal surveys, to look at both sides of the blogger/PR relationship debate. Read more »

A few weeks ago, I asked this question, effectively launching the first stage of The CRAPPs (Communicative Relations Awards from PR Professionals), a light-hearted PR awards scheme launched in 2010 to celebrate the often-fractious relationship between journalists and the public relations industry.

Well, I just wanted to quickly blog to tell you that the ten most nominated names in each category have been announced, in categories such as ‘The ‘most likely to tell you to sling your hook’ award and ‘Least twattish Twitterer – the must follow journo’ (with a separate category for ‘must-follow PR’). Read more »

Last year, we launched a different sort of journalist/PR award scheme. We wanted to celebrate the famously love/hate relationship between both camps in a unique, memorable way. How did we choose to celebrate this, I hear you ask?

Well, by poking fun at it, now you mention it.

The CRAPPs (The Communicative Relations Awards from PR Professionals – the acronym unsurprisingly came first) was born in 2010 and was always intended to be a light-hearted affair, in an industry awards calendar more tightly packed than Vanessa Feltz’s fridge. Let the CIPRs of this world battle it out for serious, industry-respected awards, we thought. We’re just happy bringing a bit of premature Christmas cheer to the professional world we inhabit. Read more »

In true overdramatic-parent style, I must confess to occasionally pulling out the ‘I’m not angry, I’m just disappointed’ reprimand when my five year old plays up. It’s a tried and tested disciplining method that not only tells her when she’s done wrong, but in a clipped, scathing way. No wasted words. No pulled punches.

Now, on to the reason for this blog.

Many of you will have seen the very, very funny and brilliantly caustic Twitter profile for Shippam’s Paste earlier this week – a brand I literally knew nothing about. Read more »

Hi everybody.

I’m Rich. I work at 10 Yetis PR Agency. (‘Hiiii Rich’, you say in a soothingly choral sort of way).

And I’m an addict. (You clap empathetically, looking at me with a knowing approval and compassionately tearful gleam in your eye).

It all started out as a pastime. A bit of fun to while away the time with friends. I don’t need to use it, I’d tell myself. I do it because I want to. I was in control. And then, over time, things changed. I started using it at all hours of the day. I’d wake up and use it. I’d use while at work. I’d do it instead of spending time with my family. I’d do it as my family continued to live their lives around me, disapproving of my developing dependence. Then, as I found out about more and more different types – as other addicts eulogised – I’d have to try them. I needed to.

My addiction developed. Read more »