What mobile needs to do to have a great 2013

You might describe the last twelve months as being the end of the beginning of mobile marketing. In 2011 brands were testing mobile, with ad spend in the tens of thousands, this year has seen individual brand spend move to the hundreds of thousands. But with mobile representing just seven per cent of digital spend in H1 2012, we don’t yet feel that it has become a mainstream advertising choice. We expect 2013 to see continued strong investment in mobile display and other channels, but there is still some way to go before mobile reaches its potential.

Read more on What mobile needs to do to have a great 2013…