You might describe the last twelve months as being the end of the beginning of mobile marketing. In 2011 brands were testing mobile, with ad spend in the tens of thousands, this year has seen individual brand spend move to the hundreds of thousands. But with mobile representing just seven per cent of digital spend in H1 2012, we don’t yet feel that it has become a mainstream advertising choice. We expect 2013 to see continued strong investment in mobile display and other channels, but there is still some way to go before mobile reaches its potential.
Posts By: Richard Sharp
Follow The Wall on Twitter
Brand Republic Jobs
- Brand Manager and Assistant Brand Managers - Drinks Industry , Global Brands Limited, Chesterfield, Derbyshire
- Head of Customer Campaigns, Tesco, Hertfordshire
- Product Manager - Ad Serving Platforms, Tesco, London, Farringdon
- Proposition & Acquisition Executive , EE, London
- Digital Experience Manager, HSBC, London
2012 Presidential Race agency landscape Amazon Apple Apple iPad Barack Obama BBC Blogging Blogging Coca Cola digital Facebook foursquare Google Google Plus infographic instagram IoT key insights LinkedIn Me Microsoft Mobile MySpace notable work online advertising Optimism Paywall Pinterest planning politics retail search SEO Social Media Social Networking social networks stats The Guardian The New York Times The Times Twitter viral and buzz marketing Yahoo YouTube
- If England go out - what then for the sponsors?England's chances of progressing beyond the group stage of Rugby World Cup were dealt a blow by defeat to Wales at Twickenham last weekend. Another loss would see them exit the tournament. What impact would this have on those companies who have spent so heavily building an association with the tournament? We asked six of […]
- Virgin Media launches new ultrafast broadband brand 'Vivid' with feminist adVirgin Media has introduced its new top-level broadband offering, Vivid, with a new ad campaign that attempts to tap into the feminist zeitgeist.
- Inside the Design Museum's 'bond with brands' exhibitionThe Design Museum is hosting an exhibition 'Like me: Our bond with brands' that explores how humans create their identity by using brands in everyday life.
- Would you eat this spooky black Halloween Burger King?No, this burger hasn't been left on the grill too long - it's a limited edition Whopper that Burger King is launching to capitalise on Halloween.
- Cadbury aims to bring 'joy' to mums in six figure Mumsnet dealCadbury has signed a six figure, one year deal with Mumsnet to promote the brand on the site.
- Less gloss, more substanceIn the last week, I’ve read a fair amount on Dmexco, with the common theme that it was here and specifically this year where the ad tech industry finally ‘established’ itself. Perhaps a product of the sheer volume of those who attended and exhibited (plus the calibre of speakers involved), many felt the event carried […]
- How Apple’s ad blocking move will improve mobile marketingWhen news broke that Apple would be allowing users to download ad blocking extensions for its browser, Safari, the level of hysteria was somewhat unwarranted, if not expected. Fear not, this isn’t another article heralding iOS 9 as the catalyst for the end of mobile marketing as we know it. Quite the opposite. Read more […]
- Cost per human is what really matters to marketersOne look at the media’s coverage of the online advertising industry and it all seems to be doom and gloom. Headlines proclaiming more than 198 million people globally use ad blockers, that online fraud costs UK advertisers £277m, and that 86% of consumers suffer from banner blindness isn’t making the industry any more attractive to advertisers. […]
- The Daily Poke: Tumbling down the catwalkAt first sight, a Tumblr dashboard populated with dancing cats, celebrity mishaps and pseudo-spiritual quotes might seem like an odd place to seek fashion tips. But hey, inspiration is where you find it. And in Tumblr’s case, that’s led to the launch of its own fashion collection. Read more on The Daily Poke: Tumbling down […]
- Five surprise brands that conquered influencer marketingWord-of-mouth recommendations are the holy grail of marketing, promoting brand recognition, reputation and sales in one consumer-friendly bundle. Revamped for the digital age, personal recommendations have given way to influencer marketing platforms. Read more on Five surprise brands that conquered influencer marketing…
- Ouch! Digital marketing research shows content is more pain than pleasureIt will come as no surprise to digital marketers working at the cutting-edge of marketing that change very much comes with the territory. What is remarkable, though, is just how fast these changes are happening – and content marketing is the catalyst behind it all. Read more on Ouch! Digital marketing research shows content is […]