Brands must counteract ‘social media fatigue’

Is there maybe a little fatigue creeping into your social interactivity?  You’re not alone according to new research from Gartner, which has found that some web users are losing interest in social networking sites.

A study of 6,295 people aged between 13 and 74 by the analyst house found signs of maturity in the social media market, with some users beginning to experience ‘social media fatigue’ as they start to visit their favourite social networking sites less frequently. Read more »