Facebook: Goodbye default landing, hello Timeline
Brands have been left scratching their heads as they wave goodbye to their beloved Facebook default landing pages. At its Marketing Conference in New York, Facebook announced a raft of changes to benefit advertisers’ use of the platform, but the loss of default landing has caught some brands off guard. This seemingly small change means major rethinks for most brands. Clearly, Facebook strategies have to be rethought, but this also has implications for brands’ overall marketing strategies. Read more »
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