Author Archives: Richard Coggin

How does a sh*t hot company like EA get the Golden Poo award?

simcity screen shotOne reason for EA’s second Golden Poo Award could be to do with severely fumbling the launch of SimCity 5. The game’s ‘Always on-line’ requirement caused a multitude of issues with gamers reporting that they were waiting up to 30 minutes to even start the game.

In a blogpost, Lucy Bradshaw, general manager for SimCity said “OK, we agree that was dumb, but we are committed to fixing it,”

So have the SimCity makers demolished EA’s skyscraper all by themselves? It certainly didn’t help. But consumers listed three reasons in the Consumerist’s Worst Company in America 2013 Awards: EA failed to provide a product people want and like, to sell their products at reasonable prices, and to support the products they sell.

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20 Lessons to note when creating games for brands

Xbox: launching its biggest marketing campaign so far for Halo 4Hello people. This is my first blog post. There are many like it, but this one is mine. I’ve decided to make my posts get straight to the point. 20 points to be exact. So, each time I’m going to give you the 20 lessons I have learnt, relating to a particular topic. Simple.

To kick it off, I thought I’d share with you the lessons I’ve learnt in creating games for brands. The engagement level of games is one of the most coveted elements a brand could seek to capture. However, brand integration in the gaming space has a history of great successes and spectacular failures. I’ve been working with the likes of PlayStation, XBox as well as many film companies such as Sony Pictures International, Paramount, Lionsgate – to name a few – over the years, and it’s about time I shared what I’ve learnt. Read more on 20 Lessons to note when creating games for brands…