Hello people. This is my first blog post. There are many like it, but this one is mine. I’ve decided to make my posts get straight to the point. 20 points to be exact. So, each time I’m going to give you the 20 lessons I have learnt, relating to a particular topic. Simple.

To kick it off, I thought I’d share with you the lessons I’ve learnt in creating games for brands. The engagement level of games is one of the most coveted elements a brand could seek to capture. However, brand integration in the gaming space has a history of great successes and spectacular failures. I’ve been working with the likes of PlayStation, XBox as well as many film companies such as Sony Pictures International, Paramount, Lionsgate – to name a few – over the years, and it’s about time I shared what I’ve learnt. Read more »