HTML5 seems to have become the new Web 2.0 and yet many businesses and consumers still don’t understand what it means or how it can benefit them. However, in the year that content is expected to rein supreme, ignoring one of the biggest advances in digital marketing since HTML was invented (back in 1990) is not an option. Read more on HTML5 – not just the latest buzzword in this content crazy world…
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- Alzheimer's Society rolls out silent campaign to raise awareness of supportThe Alzheimer's Society is rolling out a 50-second cinema spot to air ahead of Oscar and BAFTA winning film 'Still Alice', about a professor diagnosed with early onset Alzheimer's.
- Weve's Nigel Clarkson's gone to Barca, again: Day 3Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G.
- Why marketing to women is getting smarterAhead of International Women's Day, Sarah Todd, CEO, Geometry Global takes the temperature on marketing to women.
- Salvation Army uses #TheDress for domestic violence campaignThe Salvation Army has mocked up a poster of an abused woman wearing 'the dress' in a bid to raise awareness of unreported domestic violence.
- Media at the heart of Mobile World Congress 2015After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes.
- Feminist representations through social listeningWhether it’s on Twitter, Facebook or Instagram, conversations surrounding feminism are expanding widely on social media. Starting from organic discussion around feminist issues or hashtag campaigns for solidarity with causes – social media has become a space where feminism is being rapidly catalysed. Read more on Feminist representations through social listening…
- The Daily Poke: Emotikea‘I haven’t been hoovered in weeks!’ ‘These dishes won’t do themselves!’ ‘What’s this red stuff on my new rug?!’ Ahh, the passive-aggressive ‘clean-me’ note, bane of many a flat share and family home. But it’s time to heave a huge sigh of relief, as those Swedish spreaders of homely love, IKEA, have come up with […]
- Mother’s Day #marketingfailsIs it just me, or have you noticed that nearly every brand seems to jump on the bandwagon for every nationally celebrated day that takes place? Though today, I’m writing specifically with Mother’s Day in mind. Read more on Mother’s Day #marketingfails…
- Today’s inspirational woman: Harper LeeIn celebration of International Women’s Day on Sunday 8 March, all this week we are asking senior industry figures who their most inspirational woman is. Jonny Westcar, managing director of Brand Union, names To Kill a Mockingbird author Harper Lee as his inspirational woman. Read more on Today’s inspirational woman: Harper Lee…
- The Daily Poke: Hit the hack buttonThe Internet of Things is about to get personal. No longer a fantasy, the dream of being able to connect and control your whole cornucopia of devices is fast becoming a reality. And Spark understand that pre-programmed tasks won’t always wash with today’s hack-savvy consumer. Read more on The Daily Poke: Hit the hack button…
- Is your website a Neanderthal? Websites were the dominant species of the early digital age. But from a content marketing perspective, they look increasingly like digital Neanderthals. Overtaken by fitter, smarter alternatives, websites are losing relevance. Unless they evolve they’ll become extinct in a communications sense. We’ll stop paying attention to them. Read more on Is your website a Neanderthal? …