Can social media be used to predict the X Factor Winner?

The X factor 2012 final to be aired across a pair of two-hour shows on 8-9 December.At Brandwatch we’ve decided to turn our hand to a little online palm reading. With three weeks to go before the X Factor final, we wanted to see if we could predict the final results. Even if you’re not hooked on James Arthur, read on; you might just get some ideas for how to use a social media to benchmark and predict your brand’s success.

Last week we ran some analysis on the online buzz of the five quarter finalists, and then sat back to see if our predictions came true. Some background for those of you who didn’t catch the results show this weekend: Rylan Clark and Union J were in the bottom two after receiving the fewest public votes, and Rylan was then voted off the show by the judges. Read more on Can social media be used to predict the X Factor Winner?…