Facebook ads – why they add up for brands when done properly

Facebook ads - why they add up for brands when done properlyEvery time I pick up a newspaper just lately there’s another story about Facebook – as the world’s largest social network it’s obviously going to attract controversy and last week was no different, as The Sun ran a story on how bookies are ‘buying advertising space which appears on children’s Facebook news feeds’.  Even though, of course, children aren’t the target demographic.   Read more on Facebook ads – why they add up for brands when done properly…