Author Archives: Rachel Hawkes

Calendar of more than 120 events for UK marketers [infographic]

Marketers Events Calendar for the UKContent, data, digital, marketing, mobile, PR and social media… The industry changes so fast and to stay on your game you need to be tuning into great resources like The Wall (yay for you, you’re already ticking that box), the ever decreasing number of trade magazines and of course events.

There are a handful of big, agenda-setting conferences in the UK that everyone knows about and many will attempt to go along to one or more during the year.  But, there are a number of other events that may fly under the radar, and many niche (social media for the military, pharmaceutical or utility industries for example)  or focused conferences (if you’re looking for an event solely about content or data – 2013 is your year) that are worth considering. Read more on Calendar of more than 120 events for UK marketers [infographic]…

The good, the bad and the ugly of social media during Superstorm Sandy

The good, the bad and the ugly of social media during Superstorm SandyThe devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70.  There are eight million homes in 17 states without power and there’s an estimated cost of $50bn.

Although the immediate danger of Sandy has passed, the relief efforts, clean up and re-building will be ongoing for many years to come.

Social media has historically played an important role during crisis and times of natural disaster, and Superstorm Sandy is no different.  The word Sandy has been mentioned in social channels more than 4.8 million times and there are many examples over the last few days of how social media has been used by Government, organisations, brands and individuals for support, information, fun, trolling and… marketing.  Let’s take a look at some of the good, the bad and ugly examples. Read more on The good, the bad and the ugly of social media during Superstorm Sandy…

Facebook unveils app to manage Pages on the go

Facebook Pages ManagerFacebook has quietly rolled out Facebook Pages Manager, a new application to enable businesses to update their Facebook Page (with both text and images), receive push notifications of Page activity, view the admins on the page and have a quick snapshot at the Insights (Facebook analytics).  All from the comfort of their iPhone or iPad.

Page owners were alerted to the Facebook Pages Manager when checking the site from a Facebook app, and after quickly installing the app (which is small enough that it can be done on 3G) were able to login using their existing Facebook details. Read more on Facebook unveils app to manage Pages on the go…

Maximise your results on Pinterest with the Pinerly dashboard

Pinterest literally exploded onto the scene this year, with interest from all quarters of the net with users, brands and marketers recognizing the visual pinboards potential for discovery.  It was inevitable that a dashboard to take pinning to the next level would be on its way once media attention caught hold.

In late March, an analytics and campaign tool called Pinerly launched in closed private beta, inviting one or two individuals at a time.  The founders talk about having learnt their lesson on an earlier venture when they opened up beta to a mass audience before the site was ready.  This time around, they are determined to go slowly, iron out bugs, listen to feedback and implement new features before swinging the doors wide open. Read more on Maximise your results on Pinterest with the Pinerly dashboard…

Social media and The X Factor: what we learnt [infographic]

Gordon MacMillan started the debate last month with a piece about the strongly conflicting views of views of two journalists on the role of social media. The piece itself and the ensuing comments raised an interesting paradox.

The X Factor: Social media is bang on the money, Week 9 [infographic]

X Factor Misha B· Little Mix still set to win (according to social media)

· Most popular during Saturday¹s show was Amelia Lily

· Average growth of fans during Week 9 performances 16,330

The semi-final of The X Factor went exactly as social media indicated it would; Misha B leaving the show and Marcus, Amelia Lily and girl band Little Mix forging ahead to Wembley this coming weekend. Read more on The X Factor: Social media is bang on the money, Week 9 [infographic]…

Twitter hit by X Factor induced Bieber fever

As we’re entering the final week, we are keeping an even keener eye on all things X Factor and social media.

The semi final results show was hit by Bieber fever yesterday as Canadian superstar performed.  Whether he sang live or mimed is still the subject of tweebate, but regardless of that he caused a bit of a social media stir.  As was to be expected. Read more on Twitter hit by X Factor induced Bieber fever…

The X Factor: Social media points to a Little Mix victory – Week 8 [infographic]

X Factor: Tulisa •    Social media points to a Little Mix victory
•    Contestants grow by average of 12,400 fans during live shows
•    Approximately 80.3 million views on YouTube in eight weeks

With just two more live shows to go, Week 8 (the quarter finals) saw each of the five contestants sing two songs each; a guilty pleasure, and a song by a musical hero.  Aside from 17 year old Janet Devlin forgetting the words during her first song (not her first time), the show experienced less drama.

For the second week in a row (and the third in all), Little Mix topped the list of fastest growing contestants gaining 21,461 fans across Facebook and Twitter during Saturday and Sunday.  The next closest was Amelia Lily at 18,517 and then Marcus 16,502.  For yet another week in a row, both Misha B and Janet received less than 10,000 new fans – which goes to strengthen the question we raised in Week 6: was the audience beginning to lose interest in those two contestants?

Read more on The X Factor: Social media points to a Little Mix victory – Week 8 [infographic]…

The X Factor: Social media and the live shows – Week 7 [infographic]

Little Mix: can they will the X Factor?•    Have viewing figures dropped again this week?
•    Can Little Mix be the first band to win?
•    Is it a Marcus, Amelia Lily and Little Mix final?

Back in Week 3, I wrote about how Craig may be what I called a ‘performance based’ contestant, in that the strength of his performances rather than fan loyalty determined whether he was safe to continue through the shows.  For Week 7, we saw Craig criticised rather heavily for having the wrong song choice.  It seems that, along with being the first to sing (therefore not being fresh in people’s minds by the time the voting opens) was a deadly combination for the young Liverpudlian singer as he was booted off the show in the series first Deadlock situation. Read more on The X Factor: Social media and the live shows – Week 7 [infographic]…

The X Factor: Social media and the live shows – Week 6 [infographic]

Did Gary Barlow reflect or influence the opinion of the viewing public when he commented that he was starting to find Janet Devlin boring? More than likely, it would be a mixture of the two. Either way, it didn’t carry enough weight to impact on the phone voting in Week 6, as Janet was safe for another week.

What is interesting when we look at the social media figures for Janet is that her growth in fans on her official channels is starting to slow down, whilst other contestants speed up.