The Wall Blog » Racheal Lee http://wallblog.co.uk Social, marketing, media : blogged Wed, 19 Jun 2013 09:05:41 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 How McDonald’s leveraged social media for new product http://wallblog.co.uk/2011/08/15/how-mcdonalds-leveraged-social-media-for-new-product/ http://wallblog.co.uk/2011/08/15/how-mcdonalds-leveraged-social-media-for-new-product/#comments Mon, 15 Aug 2011 10:04:40 +0000 Racheal Lee http://wordpress.hbpl.co.uk/wallblog/?p=16182 McDonald’s has leveraged social media to launch its new Chicken McGrill sandwich in a campaign entitled ‘Making it better, made for Singapore’ through Tribal DDB Singapore, alongside traditional media usage.

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