Author Archives: Prelini Udayan-Chiechi

Don’t lie to yourself about social: customers are not your friends

facebookhandThere is so much happening in social channels on a daily basis it has become harder for brands and marketers to differentiate themselves. However among all the buzz, hype and influx of change, one thing is for certain – social has become game changing.

I dealt with the issues around the true transformative power of social and why Facebook shouldn’t be the centre of your social universe in my last Wall post – ‘Social is a potent business weapon – it’s time brands got serious’. So this time I want to look at your relationship with customers.

Read more on Don’t lie to yourself about social: customers are not your friends…

Social is a potent business weapon – it’s time brands got serious

As companies begin to realise customer experience is the next battleground in the social world, social media presents both challenges and opportunities. A social strategy is no longer just a nice to have, and is often seen as the primary driver behind the increased customer focus in many organisations today – CEOs in many instances are the ones paving the way for this social focus. Read more on Social is a potent business weapon – it’s time brands got serious…