Author Archives: Prelini Udayan-Chiechi

40% of UK millennials don’t like the way brands talk to them via social media

twitter social media conversationIn this hyperconnected, omnichannel age, brands need to fully understand the consumer audience they are trying to reach, the best channels to engage with and the most effective strategy to adopt in order to do so.

More and more brands are realizing the power of social content and using user-generated content to provide tailored products and services, and personalised and valuable content.

Surprisingly, a recent study by Initiative has revealed 40% of UK millennials feel negatively towards the way brands communicate with them through social media. Globally, 30% are cynical about the way brands market to them, with 58% agreeing that they have the potential to be a force for good.

Read more on 40% of UK millennials don’t like the way brands talk to them via social media…

Don’t lie to yourself about social: customers are not your friends

facebookhandThere is so much happening in social channels on a daily basis it has become harder for brands and marketers to differentiate themselves. However among all the buzz, hype and influx of change, one thing is for certain – social has become game changing.

I dealt with the issues around the true transformative power of social and why Facebook shouldn’t be the centre of your social universe in my last Wall post – ‘Social is a potent business weapon – it’s time brands got serious’. So this time I want to look at your relationship with customers.

Read more on Don’t lie to yourself about social: customers are not your friends…

Social is a potent business weapon – it’s time brands got serious

As companies begin to realise customer experience is the next battleground in the social world, social media presents both challenges and opportunities. A social strategy is no longer just a nice to have, and is often seen as the primary driver behind the increased customer focus in many organisations today – CEOs in many instances are the ones paving the way for this social focus. Read more on Social is a potent business weapon – it’s time brands got serious…