This year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and  Go Daddy doing very well.  The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.

The above advertisers weren’t the only advertisers to do well. The Budweiser Clydesdale commercial, Brotherhood, basically went viral. It was the most shared and watched ad of the Super Bowl so far with over 1.5 million shares and 6 million views (that means every 3.6 people who saw it shared it). Read more »

Pinterest has revamped its activity feed and launched a new “News” tool that is designed to make content easier to find on the picture-based social media notice board.  You will now be able to view “your News” on the left side of your home feed and in the News tab on your profile.

It will also include board invitations, but it will not include likes or new followers. Not clear why they are not included, but you can still receive notifications about likes and new followers through your emails.  Read more »

The search for this year’s top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report. Last year’s number one brand was food and smoothie drinks maker Innocent, which beat Starbucks, giffgaff and Cancer Research UK to take the top slot. The ranking also featured names from a wide range of industries including the British Red Cross Cadbury, ASOS, Manchester City Football Club, and KLM. Read more »

Almost two thirds of people now admit they ‘need’ the internet to function in everyday life, according to new research. The study of 2,000 people has found that, on average, we only go a maximum of 90 minutes during the day without checking Facebook, Twitter or email. As many as one in ten even admit they don’t go longer than ten minutes during the day without logging on to catch up with friends or work. Read more »

Everbody’s favourite TV ad hunk, Coca Cola’s Diet Coke hunk, is set to return to our screens five years after the brand dropped him. Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the “hunk” to mark the brand’s 30th anniversary. Coke has released a 20-second teaser clip featuring the Etta James track ‘I Just Want To Make Love To You’, which was used in Diet Coke’s famous 1996 ad, which first introduced the ‘Diet Coke’ hunk. Read more »

We’ve written a few things about the rise of the social curriculum vitae and how you should consider ditching the traditional CV or resume in favour of an infographic as increasingly it is no longer enough to list your education and job experience on a Word document and email it to recruiters. That just won’t cut it. However, it isn’t simply about how you present yourself to potential employers with your social CV, but how you find yourself your next role to begin with. For many of us that means social media.

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As Super Bowl 2013 fast approaches Unruly Media have  come up with the Top 10 Super Bowl Social Video Facts Every Brand Should Know. Insights include that 75% of the top 20 most shared ads from Super Bowl 2012 were launched before Super Sunday and for two years running Volkswagen has been the most shared brand. Its 2012 teaser video attracted 3x more shares than its game day ad. Read more »

In what will be one of the most hotly fought Oscar best film contests in years Twitter has unveiled its Oscars Index, which is available at oscars.twitter.com, to help movie fans track the buzz and the social conversation. The Index reflects the sentiment of Tweets about nominees who this year include the likes of  Quentin Tarantino for ‘Django Unchained’, Tom Hooper for ‘Les Miserables’, Ang Lee’s for ‘Life of Pi’ , Ben Affleck for ‘Argo’, Kathryn Bigelow for the Osama bin Laden drama ‘Zero Dark Thirty’ and the Steven Spielberg directed, and  Daniel Day-Lewis starring, drama Lincoln. Read more »

2012 was a big year for social media so as we move full steam ahead into 2013, and all the predictions it has brought, now is the perfect time to look back at the past year of social and see exactly what kind of year the past 12 months proved to be for the main players.  This infographic from Pardot takes a look at Pinterest, LinkedIn, Twitter, Google+ and Facebook (no Instagram) and gives them each an end of year school report card in terms of growth, users and ROI. Read more »

How badly do you want to get in contact with Mark Zuckerberg? Maybe you have a genius idea that you want to share with the Facebook founder and CEO. Or maybe you want to let him know exactly what you think of the most recent changes to privacy it hasmade or what it is doing to Instagram? Just a thought.

Whatever the case is Mashable is reporting that Facebook, ever more eager to make a buck or two, is offering the chance to send a message to Zuckerberg all for the princely sum of $100.  Read more »