Facebook is getting serious about working with marketers. Yean Cheong, head of digital, Asia-Pacific, with Mediabrands, shares best practices and case-study tips for maximising marketing through the social-networking behemoth, including its recent changes to brand pages.
If there’s a celebrity in social, Facebook is it (at least for now). Moreover, with digital media influencers such as Microsoft’s global advertising head Caroline Everson joining Facebook, the social-media giant is signaling to agencies and advertisers that it is keen to talk business. With an IPO in the pipeline, focusing on commercial interests is inevitable. Read more »
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