Creative agencies who have a couple of days to spare are being invited to take part in a new competition, dubbed the Agency Cup. To win, teams must come up with a solution to a problem for a local community, using their creative smarts and technology. It takes place from Friday 14 March – Saturday 15 March in London’s Canary Wharf, and entry is free.
Author Archives: Polly Becker
We’ve covered at length the issue of ‘second screens‘ and how people watch television these days, but Twitter has reminded us this week how important it is to take this behaviour into account with new research into its userbase revealing that 80 per cent of all Twitter users in the UK access the service with their mobiles, and of this 80 per cent, three in five are on Twitter while they watch television.
If you had to guess, what would you think the most number of mentions in Tweets a brand has received in the space of 24 hours? A few thousand? A few hundred thousand? Japanese confectionery brand Pocky – famous for their pretzel sticks dipped in chocolate – went to the trouble of attempting a Guinness World Record-breaking number of mentions and ended up with 3.71 million mentions on the social network in a day.
If you missed the campaign, on November 11 last year, it might be because the hashtag was a Japanese one: #ポッキー1111 (translated as #Pocky1111. The 1111 reflects not only the date of the campaign but the fact that four ones looks like four Pocky sticks lined up in a row.) Read more on How Japanese brand Pocky set a Guinness World Record on Twitter…
We’ve had a lot of predictions about what to expect for the rest of the year, but here’s a handy summary of many of the main points. Going up – infographics, branded content and spending on mobile advertising. Going up even more – believe it or not, spend on PPC advertising (in spite of those concerns about click fraud) and branded video, with 86% planning to add it to their sites.
Click on the infographic to get a bigger version.
The history of the commercial Internet only stretches back to the mid-’90s. But in that short time, it’s managed to accrue quite a number of extinct memes, technologies, and, of course, social media websites. With Facebook, Twitter and other sites dominating the modern social Internet, is there any room for old has-beens to “return from the grave,” or are they gone for good?
Whether by ignoring the needs of their users, failing to scale properly as they grew in popularity, or even running afoul of the authorities, once-mighty social media titans such as Xanga and Six Degrees have gone from household names to increasingly obscure fossils in less than a decade. Others, like Google’s second-tier social media endeavor Orkut, linger on as slowly-crumbling shadows of their former selves, their market share and user base under constant assault by their more popular successors. Read more on Infographic: which social media relics will rise again?…
I’m sure we’ve all been there – an online basket with something in it, ready to make a purchase. And then… we abandon it. So what are our thought processes? And is there anything a retailer can do to stop us from changing our minds at the last minute? Here’s an interesting infographic that tracks the psychology of a would be buyer from the moment they log on – where you’ve got just three seconds to get it right – right through to how they choose their payment method.
Key messages are that consumers do not like finding hidden charges part way through their transaction, online shoppers are highly likely to check out product reviews before they make a decision and that nearly a third will abandon their transaction if you try and make them register on your site to complete the sale.
We know that wearable tech is the big news story from CES, but what was it on the first day that got tweeters tweeting and Facebookers status updating?
The answer seems to be almost everything. In fact, a total of 119,035 mentions of CES during the first day, which averages out at 183 posts between 12 midnight to 3pm PST on Tuesday, January 7.
As far as brands go, Sony is winning. Its PlayStation Twitter account had the most retweets, with 3,798 people sharing various posts about its new PlayStation Now streaming service and other developments, including the revelation that 4.2 million PlayStation 4s have been sold already. Read more on T-Mobile boss and Sony get tweeters tweeting on day one of CES…
Here’s a motivating statistic if you’re ever feeling a bit tired at the thought of planning yet another social media campaign: an amazing 89 per cent of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media.
Here’s a handy infographic that gives you an idea of where you’re most likely to find the audiences you’re after on social media.
Based on US audiences, it breaks down social media use by age and gender, and reminds us that it’s not only about Facebook and Twitter. Pinterest is the fastest growing network and – assuming it sorts out its current privacy worries – Snapchat is a great place to find teens, if that’s who you’re targeting. Read more on Infographic: social media channels battle for our attention…
With the annual race for Christmas advert supremacy well and truly over, here’s an infographic looking at the winners and losers according to some of the biggest names in the marketing world as well as by judging the success using social media metrics as a benchmark.
Collating quantitative data and qualitative research Integrity Search compiled a list of success factors that helped one particular ad stand out from the rest: John Lewis with ‘the bear and the hare’, which was beloved by women in particular. Read more on Infographic: the winners and losers in the Christmas ad battle…
Social media is no longer a trend in digital, it’s a variety of media that have quite simply transformed the way millions of us communicate, do business, find out about our world and make connections.
Not only has it changed many facets of life, social media itself changes incredibly quickly (and sometimes it changes back again just as fast, as in the case of Twitter’s short-lived end to the block function).
So you don’t lose track, here’s an infographic reminder of what went on on (and at) Twitter, Instagram, Facebook and beyond during 2013, all the way from the introduction of Vine in January to Beyoncé’s album launch in December. (You can click on it to see a full size version.)