Author Archives: Polly Becker

The alarming Facebook Misuse statistics [infographic]

Facebook is booming and business has never been better for the social media giant. However, it’s proliferation in the last few years has resulted in some unintended and unwanted consequences.

The alarming numbers on Facebook are on the rise and further climbing. Be it a teen or an employee – effort is needed to ensure that the damaging impact of Facebook is contained and curbed – this is where tools such as the Facebook spy come in. Read more »

The Forbes Top 50 Social Media Influencers for 2013 [infographic]

Forbes recently released its Top 50 Social Media Power Influencers and now they have been brought together in this stat-tastic infographic.

Anyone else who you think should be on the list? They are most American, but a few from this side of theAtlantic.

Forbes used Peek Analytics, which gives people a pull score, as the tool to measure influence and evaluated bloggers and social media users who create their own content. That is quite an important distinction from the aggregators.  Read more »

The Explosion of mobile use [infographic]

Great infographic here looking at the explosion of mobile growth from eDigitalResearch and IMRG.

It charts some of the staggering growth we have seen as smartphone ownership soars to around 60% of the overall UK population, having continued to grow at a solid pace over the past 12 months. Read more »

Why Vine is the next big thing and how it can grow your brand [infographic]

It has been a few months now since Twitter launched Vine and we saw that first rush of brands experiment with it so it was probably about time it got its own infographic.

We’ve written a little bit about how brands are starting to use it and asked whether brands should be getting on board with it?

We’ve written also about football clubs in particular how they have taken to it and most recently we reported how the charity Kids Company was using Vine to promote donations. Read more »

Liverpool FC to give fans Wi-Fi access as it encourages social media use

LIverpool FC's Anfield stadium to get Wi-Fi networkLiverpool Football Club is to begin the rollout of a wireless network at its Anfield ground so that fans can get online on during match days.

As any football fan will know, Premier League or otherwise, getting access via 3G networks when watching your team play can be a nightmare.  While many top clubs do great things digitally, including the likes of Liverpool and Manchester City, it is a different story when it comes to using smartphones in the ground. Read more »

Mumsnet gives mums easter surprise with launch of Vajazzling course

Mumsnets offers Vajazzle courseThis is clearly what mums have been waiting for. Mumsnet Academy is launching a brand new course dedicated to the increasingly popular practice of vajazzling.

The one-day course will comprise a series of lectures and practical workshops on the art of vajazzling from cutting-edge industry experts. Read more »

Heat launches Twitter awards where social media and celebs meet [infographic]

One Direction performing in Sydney during their Up All Night Tour, April 2012Heat has launched a set of Twitter Awards that it says will celebrate “the joyful collision of celebrities and social media”. It’s what social media has been waiting for!

With 18 categories up for grabs there are awards for such things as “Funniest Tweeter”, “Most Random Tweeter” and “Best Twitter Couple”.  The winners will be announced on May 7th after celeb fans have cast their votes on heatworld.com

One thing Heat is hoping the awards will create is a bit of a social media battle between Justin Biber and Brit darlings One Direction in the best fan category. Is that an unfair fight? Justin Bieber currently has 36.5 million followers on Twitter. The One Direction boys have only 10.7 million. I say only. Read more »

The best days to post on Facebook by industry [Infographic]

The Best Days to Post on Facebook, Based on IndustryInteresting infographic here that has analysed the best days for posting content to a Facebook page by various industries from advertising, to automotive, fashion, entertainment, finance and drinks

For instance automotive brands are apparently likely to get 15% higher interaction brands on weekend than they are on weekdays. Although most brands do not take advantage of this. Read more »

Facebook unveils improvements to Timeline

Timeline UpdateSo last week we had an update to the Facebook newsfeed and today Facebook has announced it is rolling out improvements to the timeline to help people better express what’s important to them.

Read more »

European visual content marketing trends [infographic]

iStockphoto, the content library, has produced an infographic which depicts current image trends across Europe. Among other things, the infographic highlights that over the past year there has been a marked increased in desire amongst customers for localised content, with Europeans leading the way in their demands – more so than their North American and Asian counterparts. Read more »