Author Archives: Polly Becker

40 brand logos with hidden messages

FedEx logoYou’ve looked at them thousands of times, logos such as Amazon, FedEx and Coca-Cola, but have you ever really looked at them?

We take a look at the most famous brands in the world, and point out hidden design features and messages that most people have never spotted before. Infographic courtesy of Oomph. Read more on 40 brand logos with hidden messages…

How 2014 colour trends are influencing ads

colour trends bubblesEver wondered how big an influence colour trends have on advertising and marketing all over the world?

Shutterstock has taken a look at this year’s top colour trends based on images being used from its extensive archives. It’s infographic below explains why green has peaked in the year of Brazilian football, and how grey is the stalwart of palettes. Read more on How 2014 colour trends are influencing ads…

Infographic: The golden age of travel booking

golden geeksThe results from a recent iProspect study into how older consumers (50+) use the internet when booking holidays showed one in three 50-69 year olds would make an online booking after watching video content about a destination.

Take a gander at this infographic for more facts on how travel brands should be communicating with baby boomers.

Read more on Infographic: The golden age of travel booking…

Infographic: a visual history of marketing

marketingmediaSquareDid you know business cards started to appear in the early 1600s? The first radio ads were aired in 1922, and e-commerce wasn’t invented until the 1970s? Nowadays, 83% of b2b marketers invest in social media to boost brand exposure. That’s according to this visual history of marketing, created by IDF Marketing, which tracks notable dates in marketing’s evolution since the sector began to emerge in 1450. Read more on Infographic: a visual history of marketing…

Infographic: Customer engagement pays

customer engagementIt’s a question oft asked by marketers and brands alike: ‘Is this customer engagement malarky translating into actual hard cash?’

Research by Rosetta Consulting suggests it is worth putting the investment in. It found companies who follow customer engagement best practices are 2.2 times more likely to have increased market share in the past year. Read more on Infographic: Customer engagement pays…

Infographic: Marketing slogans over time

cokeDo you know which global drink brand’s first marketing slogan from the 1900s was ‘The Great National Temperance Beverage’? Or where the ‘Guinness is good for you’ tagline came from in 1929? In today’s infographic we look at some of the world’s most famous brands and how their marketing slogans have evolved over time.  Read more on Infographic: Marketing slogans over time…

Infographic: 42.1 million Britons consume newsbrands

AustraliannewspapersThe latest NRS PADD (Print and Digital Data) report reveals that eight in ten British adults consumed a newsbrand, either in print or via PC or laptop.

The quarterly report that fuses April 2013 – March 2014 NRS data with Comscore data from March 2014, estimates an enormous 42.1 million people across the UK consume national and regional newsbrands on a monthly basis.

Read more on Infographic: 42.1 million Britons consume newsbrands…

Infographic: Ed Miliband tops online coverage on election day

Ukip wallHow did global coverage of yesterday’s election pan out, and what were people saying about David Cameron on Twitter?

This infographic from Meltwater reveals all.

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Eurovision Twitter: UK was the real runner up and Graham Norton the most mentioned

EurovisionMolly Smitten-Downs may have come 17th in the Eurovision Song Contest but not on Twitter, where she was mentioned in 140,700 tweets. Only Austria’s Conchita could beat her, with 271,650 mentions.

The BBC’s very own Graham Norton (@grahnort) was the most mentioned Twitter handle, followed closely by @bbceurovision and above the official @eurovision handle.

Read more on Eurovision Twitter: UK was the real runner up and Graham Norton the most mentioned…

England’s World Cup squad according to Twitter

Football by Teresa GibbisonFor those obsessed with speculating on England’s World Cup squad, where better to get an informed summary than Twitter?

Read more on England’s World Cup squad according to Twitter…