Author Archives: Polly Becker

Infographic: Web design past to present

Web design infographicWeb design has come a long way from the very first website which was published by Tim Berners-Lee in 1991, who marked the beginning of the digital revolution. The fellows at digital agency Aptitude decided to take a stroll down memory lane, pointing out the defining moments in web design that have shaped modern-day sites. Read more on Infographic: Web design past to present…

The ideal length of everything online

The very clever bods at social media platform Buffer were curious about the ideal length of tweets, headlines and everything else in between published on this gigantic virtual world we call Online.

They did some research, found the sweet spots and summarised their findings in this bite-sized infographic.

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Social video’s impact on brand engagement

socialIn 2013, 36% of internet consumers shared video they found online.

Brand video views exceeded eight billion, and more than half of these videos were shared on social media. This is according to the lovelies at video content creation company Contented, who have collated these and many other interesting factoids in this videographic about social video and how this impacts brand engagement. Read more on Social video’s impact on brand engagement…

SXSW: The battle between Edward Snowden and Julian Assange

Edward Snowden SXSW 2014As usual, SXSW has been generating a great deal of conversation in the media this week, particularly on Twitter. And naturally, this social chatter has been monitored and analyzed and it reveals something interesting – the two topics that got people talking the most were not related to gadgets or software – they were human beings, namely Wikileaks founder Julian Assange and privacy whistleblower Edward Snowden.

In total, SXSW was mentioned in 1.14 million Tweets throughout the festival. After the addresses by Snowden and Assange, health-related technology was the next biggest topic; followed by cab company Uber. Read more on SXSW: The battle between Edward Snowden and Julian Assange…

Digital agencies sought for new innovation competition

agency cup

Creative agencies who have a couple of days to spare are being invited to take part in a new competition, dubbed the Agency Cup. To win, teams must come up with a solution to a problem for a local community, using  their creative smarts and technology. It takes place from Friday 14 March – Saturday 15 March in London’s Canary Wharf, and entry is free.

Read more on Digital agencies sought for new innovation competition…

Three in five Twitter mobile users are on Twitter while watching TV

PeopleWatchingTV second screenWe’ve covered at length the issue of ‘second screens‘ and how people watch television these days, but Twitter has reminded us this week how important it is to take this behaviour into account with new research into its userbase revealing that 80 per cent of all Twitter users in the UK access the service with their mobiles, and of this 80 per cent, three in five are on Twitter while they watch television.

Read more on Three in five Twitter mobile users are on Twitter while watching TV…

How Japanese brand Pocky set a Guinness World Record on Twitter

Pocky twitterIf you had to guess, what would you think the most number of mentions in Tweets a brand has received in the space of 24 hours? A few thousand? A few hundred thousand? Japanese confectionery brand Pocky – famous for their pretzel sticks dipped in chocolate – went to the trouble of attempting a Guinness World Record-breaking number of mentions and ended up with 3.71 million mentions on the social network in a day.

If you missed the campaign, on November 11 last year, it might be because the hashtag was a Japanese one: #ポッキー1111 (translated as #Pocky1111. The 1111 reflects not only the date of the campaign but the fact that four ones looks like four Pocky sticks lined up in a row.) Read more on How Japanese brand Pocky set a Guinness World Record on Twitter…

Infographic: the year ahead in digital

content marketingWe’ve had a lot of predictions about what to expect for the rest of the year, but here’s a handy summary of many of the main points. Going up – infographics, branded content and spending on mobile advertising. Going up even more – believe it or not, spend on PPC advertising (in spite of those concerns about click fraud) and branded video, with 86% planning to add it to their sites.

Click on the infographic to get a bigger version.

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Infographic: which social media relics will rise again?

New Myspace Logo 2012The history of the commercial Internet only stretches back to the mid-’90s. But in that short time, it’s managed to accrue quite a number of extinct memes, technologies, and, of course, social media websites. With Facebook, Twitter and other sites dominating the modern social Internet, is there any room for old has-beens to “return from the grave,” or are they gone for good?

Whether by ignoring the needs of their users, failing to scale properly as they grew in popularity, or even running afoul of the authorities, once-mighty social media titans such as Xanga and Six Degrees have gone from household names to increasingly obscure fossils in less than a decade. Others, like Google’s second-tier social media endeavor Orkut, linger on as slowly-crumbling shadows of their former selves, their market share and user base under constant assault by their more popular successors. Read more on Infographic: which social media relics will rise again?…

Infographic: Consumer psychology and the e-commerce checkout

cash register checkout toy

I’m sure we’ve all been there – an online basket with something in it, ready to make a purchase. And then… we abandon it. So what are our thought processes? And is there anything a retailer can do to stop us from changing our minds at the last minute? Here’s an interesting infographic that tracks the psychology of a would be buyer from the moment they log on – where you’ve got just three seconds to get it right – right through to how they choose their payment method.

Key messages are that consumers do not like finding hidden charges part way through their transaction, online shoppers are highly likely to check out product reviews before they make a decision and that nearly a third will abandon their transaction if you try and make them register on your site to complete the sale.

Read more on Infographic: Consumer psychology and the e-commerce checkout…