UPDATE: So now we know the winners how do they compare to the pre-awards buzz? Interesting to see that Adele who scored poorly in terms of social chatter storm to yet more gong success.
Coldplay though was right on the money. A lot of soial buzz and the award to match. Read more »
The sad news that greeted many of us on Sunday morning as we read about the death of Whitney Houston happened first on Twitter.
The first tweet came from a Twitter user named @ajadiornavy, which was retweeted 48 times: “omgg , my aunt tiffany who work for whitney houston just found whitney houston dead in the tub . such ashame & sad”. Read more »
Last year Tesco Homeplus turned one of Seoul’s biggest subway stations (temporarily) into a virtual supermarket. Using a pre-downloaded smartphone app, commuters could scan item images, and have the groceries delivered straight to their home.
Tesco Homeplus is now expanding its trial of ground breaking virtual stores, to 20 bus stops in Seoul. Read more »
Great, and exhaustive, infographic here from Hubspot on the complete history of marketing. From the days when any kind of technology was limited to the hands of a few before it slowly became available to the masses and eventually gave voice to consumers.
From 1450, and moveable type (that’s not a blogging platform by the way); to the 1700s and the first magazines; the 50s and the first TV ads up; to the arrival of the PC in 1981 and the internet in the early 90s and the first online ads (A Phoenix law firm in a news group).
Read more »
It doesn’t get more high concept than this. We heard the iPhone 6 might be getting a curved display, but this is just downright insane.
Perhaps years ahead of its time, Flickr user Vchenjingyuangel‘s flexible iPhone concept simply serves to remind us that while a razor thin phone with a bendy screen would undoubtedly be very cool, it would also be quite impractical. Read more »
Amazon.com is to take a leaf out of Apple’s (e)book as the world’s largest online retailer looks set to open its first retail store in Seattle focusing on the Kindle.
Like Apple’s hugely success and styling stores Amazon is going to use them to give a more hands on support and help to shoppers who are snapping up its e-reader Kindle products. Read more »
As social networking has become ingrained in our lives, social sharing has become an incredibly valuable way for marketers to drive traffic, reach new customers, generate brand equity and ultimately increase sales.
This infographic from Emailvision is based on a recently conducted a survey of nearly 100 marketers to shed some insights on the importance of social media, as well as the motivations and strategies currently being incorporated into their campaigns. Read more »
There are ten users on Twitter now with more than ten million followers. Nine are celebrities and eight are women. Talk about your girl tweet power.
Lady Gaga is still way out in front and almost two followers million ahead of Justin Bieber who is in the number two spot. Barack Obama is the only non-celebrity individual in the top 20 and adds weight to the idea that the 2012 presidential race will be a Twitter election. Read more »
As questions were raised about high street retailer, H&M, last week after a fall in profits for the fifth quarter in a row, UBS analyst Adam Cochrane said investors had started to ask: “Has H&M lost its way? The reality is that retailers like Primark are offering 80% of the fashion at 50% of the price. The cheapest player used to be H&M.”
Retailers like H&M have been fighting for the attention of shoppers with ongoing sales and many have now taken to collaborations with celebrities (yesterday H&M unveiled its David Beckham’s Super Bowl ad – below). Using Meltwater Buzz we have taken a look at the online reaction to H&M’s recent ventures with both Beckham’s celebrity and fashion power brand Versace. The reaction from online audiences gives us a clear view as to which method is most effective at generating online buzz in the celebrity vs. brand competition. Read more »
We’ve seem some corking examples of social media fails recently with McDonald’s and LA Fitnesss so a timely infographic here looking at why and how companies respond to negative social media.
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