Author Archives: Polly Becker

Infographic: a visual history of marketing

marketingmediaSquareDid you know business cards started to appear in the early 1600s? The first radio ads were aired in 1922, and e-commerce wasn’t invented until the 1970s? Nowadays, 83% of b2b marketers invest in social media to boost brand exposure. That’s according to this visual history of marketing, created by IDF Marketing, which tracks notable dates in marketing’s evolution since the sector began to emerge in 1450. Read more on Infographic: a visual history of marketing…

Infographic: Customer engagement pays

customer engagementIt’s a question oft asked by marketers and brands alike: ‘Is this customer engagement malarky translating into actual hard cash?’

Research by Rosetta Consulting suggests it is worth putting the investment in. It found companies who follow customer engagement best practices are 2.2 times more likely to have increased market share in the past year. Read more on Infographic: Customer engagement pays…

Infographic: Marketing slogans over time

cokeDo you know which global drink brand’s first marketing slogan from the 1900s was ‘The Great National Temperance Beverage’? Or where the ‘Guinness is good for you’ tagline came from in 1929? In today’s infographic we look at some of the world’s most famous brands and how their marketing slogans have evolved over time.  Read more on Infographic: Marketing slogans over time…

Infographic: 42.1 million Britons consume newsbrands

AustraliannewspapersThe latest NRS PADD (Print and Digital Data) report reveals that eight in ten British adults consumed a newsbrand, either in print or via PC or laptop.

The quarterly report that fuses April 2013 – March 2014 NRS data with Comscore data from March 2014, estimates an enormous 42.1 million people across the UK consume national and regional newsbrands on a monthly basis.

Read more on Infographic: 42.1 million Britons consume newsbrands…

Infographic: Ed Miliband tops online coverage on election day

Ukip wallHow did global coverage of yesterday’s election pan out, and what were people saying about David Cameron on Twitter?

This infographic from Meltwater reveals all.

Read more on Infographic: Ed Miliband tops online coverage on election day…

Eurovision Twitter: UK was the real runner up and Graham Norton the most mentioned

EurovisionMolly Smitten-Downs may have come 17th in the Eurovision Song Contest but not on Twitter, where she was mentioned in 140,700 tweets. Only Austria’s Conchita could beat her, with 271,650 mentions.

The BBC’s very own Graham Norton (@grahnort) was the most mentioned Twitter handle, followed closely by @bbceurovision and above the official @eurovision handle.

Read more on Eurovision Twitter: UK was the real runner up and Graham Norton the most mentioned…

England’s World Cup squad according to Twitter

Football by Teresa GibbisonFor those obsessed with speculating on England’s World Cup squad, where better to get an informed summary than Twitter?

Read more on England’s World Cup squad according to Twitter…

Infographic: How we respond to personalised content

infographic retailTen per cent of UK online shoppers have purchased an item whilst on the toilet. That’s according to a survey by Sailthru, providers of personalised marketing technology, which aimed to find out how consumers feel about personalised content from brands.

Read more on Infographic: How we respond to personalised content…

Infographic: The key to pitch success

pitch processNew research commissioned by visual content and production strategy agency Saddington Baynes has revealed the three most important success factors when it comes to pitching creative work.

Read more on Infographic: The key to pitch success…

Infographic: Web design past to present

Web design infographicWeb design has come a long way from the very first website which was published by Tim Berners-Lee in 1991, who marked the beginning of the digital revolution. The fellows at digital agency Aptitude decided to take a stroll down memory lane, pointing out the defining moments in web design that have shaped modern-day sites. Read more on Infographic: Web design past to present…