As the CEO of an e-commerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling. After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don’t have a marketing or sales presence, or a country-specific website. Quite frankly, Facebook has been underwhelming for sales generation.
Facebook, in its current form, is not the answer that e-commerce is hoping for. Consumers visit Facebook for social reasons and do not want their social time interrupted with companies trying to sell to them. It would be taboo in most social settings or would you tolerate a business trying to sell to you while you’re enjoying a nice pint with friends in a bar? Read more »