Our increasingly visual culture has led us to become immune to the vast majority of visual signals present throughout our daily lives. For brands it is often difficult to make products or advertising stand out as there are just so many messages all vying for our attention.

In the digital world this problem can often be amplified. However, whilst the internet can still be visually overwhelming, it is the overload of information that can be more exhausting.

As a result, we are starting to see the rise of calm technology taking shape across the online world behaving as an antidote to the information frenzy.  Read more on Why you should shun Facebook and Twitter for calmer technology…

There’s definitely a lot for brands to get excited about when it comes to user-generated curation (UGC) for the good of marketing. Content marketing has become the ultimate buzzword but there is rationale behind this. It is helping to build brand affinity through a content value exchange, and luckily it’s right up consumers’ streets too.

Brands need to start finding ways to work with UGC websites because it can pay dividends in high visitor engagement levels, the Facebook connection, and monetization. Of course, everyone knows about Pinterest but there are other websites, like Wanderfly for travel enthusiasts, which are growing in popularity due to their highly social nature. Read more on User-generated curation: the future of social brands…