Author Archives: Peter Heffring

Infographic: retail brands sizzle on social media

forever 21Research conducted by social software specialist Expion over the last week (3rd July- 10th July) shows which of the UK’s favourite high-street retailers were most successful at getting their fans excited about their brand on Facebook.

The Top Ten posts below are based on the posts that sparked the greatest number of fan actions – comments, shares and likes.

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Infographic: summer blockbuster films ranked by Facebook marketing strategy

iron man 3In the run up to summer, the usual flurry of massive blockbusters are released in cinemas nationwide amid a deluge of publicity and hype. So we decided to take a look at the Facebook strategies of eight summer movies over the last two months to check out whether the films making big money at the box office are also making a big splash on social networks.

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Infographic: fashionable fight for fans on Facebook

beyonce for H&MResearch conducted on social software specialist Expion over the last week (25th June- 3rd July) shows which of the UK’s favourite high-street retailers were most successful at getting their fans excited about their brand on Facebook.

The top ten posts below are based on the posts that sparked the greatest number of fan actions – comments, shares and likes.

Overall, it’s clear from the analysis and top ten posts of the week that fashion brands, using a wealth of beautiful imagery and with a firm finger on the pulse of pop culture, are generally very good at engaging fans on Facebook. In total accumulating 3,621,474 fan actions over the week between them.

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