Facebook’s share of internet advertising has rocketed, putting it on track for a staggering 60% revenue surge to £288m this year alone (source). While this is all well and good, the 2012 Facebook Ads Report from Social Fresh, in partnership with Buddy Media, suggests that marketers are still missing a number of huge opportunities which could significantly enhance their paid strategy on Facebook.

I was amazed to see that many marketers have yet to appreciate the power of word of mouth marketing and take advantage of Sponsored Stories. Peer-to-peer marketing is set to outperform most, if not all, brand-to-consumer messaging. With this in mind, why are 55% of marketers not using Sponsored Stories on Facebook? These are even more engaging than call-to-action advertisements and use ad creative produced by consumers or brands. Read more »

When it comes to advertising, Facebook has often been compared to Google, with both being PPC advertising opportunities. In both, you bid on certain targeting perimeters and compete against other advertisers to get your advert seen by people and then convert these clicks into a positive ROI.

Even though these two advertising platforms have, in my mind always been completely different, the comparisons have always been made. With its latest ad product release, Facebook is changing the landscape and putting a firmer distinction between the two platforms making them no longer comparable. Read more »