Are we headed for the Gamepocalypse – a dystopia where everyone earns meaningless points for every activity from watching television to shopping to riding the bus? Doubtful, as earning meaningless points isn’t much fun on its own. Why then are marketers’ attempts at gamification so focused on meaningless points?

Gamification sounds easy enough: translate business objectives into desired customer behaviour, use a points system to link behaviours to virtual rewards and free swag, throw in some social media integration and voila, profit.

As games are fun and motivating, making our customer interactions more game-like will make our customers happier and more motivated. Read more »