As consumers we’re used to logical.  We pick up documents and read from left-to-right and from top-to-bottom.  We start a film at the beginning and eventually we get to the end, and we wouldn’t listen to a song in reverse.  But the internet is different, and 2012 saw us embrace this difference and recognise how we stumble around from item to item within a vast digital landscape.

Purposeless browsing doesn’t seem logical. In fact, it seems like a step backward. After all, we were ‘surfing the web’ back in the late 1990s, and that was pretty purposeless. Read more »