Why Purposeless Browsing will be the Biggest Trend of 2013

Pinterest is the poster child for purposeless browsingAs consumers we’re used to logical.  We pick up documents and read from left-to-right and from top-to-bottom.  We start a film at the beginning and eventually we get to the end, and we wouldn’t listen to a song in reverse.  But the internet is different, and 2012 saw us embrace this difference and recognise how we stumble around from item to item within a vast digital landscape.

Purposeless browsing doesn’t seem logical. In fact, it seems like a step backward. After all, we were ‘surfing the web’ back in the late 1990s, and that was pretty purposeless. Read more on Why Purposeless Browsing will be the Biggest Trend of 2013…