Author Archives: Paul Canetti

3 Things You Need To Know For Your Mobile And Tablet Strategy In 2013

The Internet, in its broad mass consumer form, has been around for about 18 years. Smart phones have been around for six – a third of that time. By the end of 2013, tablets will be well into their fourth year on the market.

And yet we talk about these devices like they are still brand new. Many companies still don’t have any sort of strategy, and those that do are very much of the “spray and pray” variety, without any concrete goals. It’s hard to evaluate a strategy if you don’t know how to measure success.  Read more on 3 Things You Need To Know For Your Mobile And Tablet Strategy In 2013…

In Defense of Rupert Murdoch’s The Daily

Rupert Murdoch with the The Daily in his hand at its launchEveryone and their mother has been crapping all over The Daily since it announced just over a week ago that it was closing for good. What has struck me is that I think that someone needs to step in and contextualize what happened to The Daily and look at why the world’s first iPad only newspaper failed.  Read more on In Defense of Rupert Murdoch’s The Daily…