It’s difficult to talk about time without stumbling into cliched phrases, but it seems right to talk about the importance of time for two reasons. The importance of time-spent cropped up in a recent survey conducted by the IPA that ranked the best  in the industry. I should take this chance to congratulate the guys at InSkin, who pipped us to the post by a mere 0.7%. Such a close run race shows that clients really do have a choice of quality partners.

But given that the technologies we use is broadly similar – it’s the X factors that create the differentiation, and most of these X factors are determined by the relationship with the client: the quality of brief responses, the delivery of innovative content solutions,  proactive communication of opportunities, regular constructive contact with the sales team, and the all-important agency/media owner partnership. Read more »

Read more »

Facebook is one of those global brands that has become the victim of its own success. A straw poll of Facebook-related headlines over any given month throws up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a teenager who throws a house party which is invaded by a thousand gatecrashers, (“It just got out of hand so fast, I didn’t realise so many people would show up!” she said). Read more »

There’s a famous phrase from Canadian philosopher Marshall McLuhan that gets a regular workout in media columns. “The medium is the message” has been quoted so many times that using it is almost a cliché.  People attempt to explain and interpret this phrase in a number of different ways.

The phrase even has its own Wikipedia article that contains the extraordinary phrase: “McLuhan describes the “content” of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind.”

But looking past the florid writing style and larceny metaphors for one moment, McLuhan’s point that while we get distracted by content, we can miss the changes and developments that are instigated by the medium itself. Read more »