Author Archives: Nikki Scrivener

Archiving Twitter: is it really worth the hassle?

US Library of Congress to receive entire Twitter archiveA story in the Telegraph recently outlined the US Library of Congress plans to archive all tweets, in order to preserve a picture of American society for posterity. After my initial reaction of: What? How? Why? How much? a clearer view of the benefits is starting to emerge.  Read more on Archiving Twitter: is it really worth the hassle?…

Time to lighten up? Is familiarity the right tone for business in social media?

Greenpeace: rolls out spoof Shell adSince the internet boom was followed quickly by the rise of social media, we have become used to a way of life played out openly on a global stage. As individuals increasingly choose to tell Facebook rather than a therapist, businesses have been falling over themselves to demonstrate personality and in turn to take advantage of this new open forum, by and large for financial gain. Customer interaction is invaluable for building brand awareness and loyalty. But openness brings inevitable risk and companies need to adapt to survive in this new and unforgiving landscape. Read more on Time to lighten up? Is familiarity the right tone for business in social media?…