How to avoid the pitfalls of a multi-national website

A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site – and not just a poor translation – is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific content?

Market maturity, payment models and local attitudes vary significantly and organisations that fail to understand and adapt messaging, offers and even essential product information to each specific market risk disenfranchising the potential new customer base.  Read more on How to avoid the pitfalls of a multi-national website…