Despite its near ubiquity for many European and US consumers, Facebook remains something of a puzzle for some marketers. With 600m+ users it is very obviously a place where we must be but it’s also an environment with a very specific and non commercial purpose from a user’s point of view. Never the twain?
The VC’s and commentators take it for granted that the brains behind Facebook will find a way of ‘monetising’ the audience in any event (their valuation being based on this very presumption as was that of MySpace and Friends Reunited but let’s move on.) New developments in this direction are appearing with increasing regularity. Read more »