This week I’ve been amazed by the prophetic wisdom of folk music legend Harry Nilsson. In 1969 he sang:  “Everybody’s talking at me, I don’t hear a word they’re saying, Only the echoes of my mind.”

So, why has Harry been echoing in my mind? And what has folk music got to do with social media? Read more on The Wisdom of Harry – The four pillars of social media marketing…

Black holes are fascinating, aren’t they?  Mysterious, huge, invisible and dangerous elements of theoretical science.  Something which is an important part of how our solar system works but also something that we have never seen.

So this poses the question, if we can’t see them then how are black holes formed?  Well, the most common theory is that a black hole is formed where a colossal star, with a mass of more than 3 times our Sun, reaches the end of its life and gets crushed under its own gravity, leaving behind a compact black hole which sucks in everything in its path. Read more on Facebook – The black hole of the internet…

When I was younger, fuelled by Quantum Leap and Back To The Future,  I desperately wanted to be a time-traveller.  Now, in a way we are making this a possibility.

I subscribe to a web service called TimeHop that emails me every day with my social status from exactly a year ago (A year ago today it reminded me that I was out with friends and eating delicious mexican food)  Another service called Memolane literally turns your entire social history into a scrapbook. Read more on Back to the Future or how the power of social media can revive memories…

The continued rise of social media has forced any agency worth their salt to change and adapt. But I think the biggest change is yet to come. It’s encouraging to see how much social media has forced our industry to take a long hard look at itself across all disciplines.

Although nearly a month ago now, I still find myself having flashbacks to a panel that I was asked to speak on during social media week entitled, “Who owns Social – Marketing, PR or Advertising?”

Is social media so amorphous a concept that it has become the equivalent of The Littlest Hobo, wining at the doors of every media, pr and ad agency just begging us to give it a home? Read more on Filling the creativity gap in social media…