Now that the brand exists everywhere its time to look for a new way of communicating with your consumers. Right now a conversation is happening. While your website is communicating a message to your customer in one space another discussion is happening elsewhere.

This conversation is continuous, twenty-four hours a day. And it is not just a verbal discourse. It is a multimedia debate happening across continents, with opinions about your company voiced through videos, through viral media and in live forums. Read more on A New Corporate Journalism – the continuous conversation…