The World Wide Web is now allowing special characters in URLs which means crawlers now have a stronger signal to localize queries right down to regional dialects.

It is a sizable change to the WWW language landscape given that historically coding has been based on English Latin characters.

A recent update to the World Wide Web has occurred in relation to how we can display and read certain languages that were previously not accessible to us. The Internet was founded in English (modern Latin) a language lacking diacritical marks (special characters). The update has facilitated the ability to display special characters in the whole URL.  Read more on The future of International SEO…

It is my pleasure to share with you a method for calculating Bounce Rate to make it more accurate.

In North America alone the search engine marketing industry will reach a value of nearly $23B by the end of 2012 with an expected 17% increase in 2013 according to ‘The SEMPO State of Search Marketing Report 2012’.

After placing a substantial part of their advertising in SEO and PPC and associated costs with developing the website, execu­tives and marketing teams are tracking website traffic metrics to evaluate the ROI of that online marketing investment. Bounce rate is one metric that shows slippage and can equate to a substantial loss of potential sales. Read more on True Bounce Rate – A more accurate way to calculate Bounce to measure search ROI…