With new Forrester research telling us that tablet penetration in the UK is set to rise from less than 5% this year to over 30% in 2015, brands have to sit up and take notice of the tablet and its fertile potential as a marketing tool. But by being at the front end of content production, brands are woefully unaware of the technicalities that need to be taken into account.
And seeing as though these considerations provide the foundations of a tablet-targeted production, they can affect the very nature of the content. So here’s a list of ten techie flags that brands – and their agencies – would do well to be mindful of. Read more »