A useful infographic which goes in to gender specific detail by the network. So we know that Facebook is more heavily weighted towards females than Twitter while Twitter has the largest division of wealthy users with 27% earning $75,000 or more. Check out the infographic for more stats and facts. Read more »
With more and more companies using social networking sites this infographic puts the spotlight on small businesses and how they are using it.
It points to a whopping 78% of small businesses using Twitter and Facebook with LinkedIn also scoring very highly. Facebook though is still king. Read more »
A great infographic giving a a breakdown of the phenomenon that is Facebook photos. A few quick takeouts for you:
Have you ever wondered how many people visited the SXSW conference last year? Or perhaps you wanted to know where everyone came from and what the economic impact of the conference was? Look no further than this infographic. Read more »
Nick Emmel has been doing a series of case studies around over participation, previous examples being Subway Karaoke and McCain Rustic Oven Chips. This is certainly another one to add to that list.
It isn’t a joke, this is an actual real application that you can ‘asianate yourself’ with on the Amoy Facebook page. Read more »
We’ve seen that Facebook is starting to become more of a transactional platform for brands to sell products on and heralding a new wave of online shopping billed variously as F-Commerce and social commerce.
The most recent case of this being Heinz and their limited edition balsamic vinegar tomato ketchup being put on sale first to their Facebook fans, before a wider public release. A great way of getting early adopters on board and spreading the news out to their network. I was one of the people who bought one of the bottles of ketchup, and then chose to post the automated message to my wall, I’d think that most would have done the same. Read more »
Skoda Belgium has certainly been doing some clever things with Facebook recently. On a microsite and a Facebook page, for each Facebook ‘Like’ received, the price of the car drops. This group buying power is an interesting way to drive fan growth and gives the fan instant gratification. Read more »
Most commented