The Wall Blog » Mel Carson

Pioneers of Digital: Qi Lu – The man behind Bing on its mission strategy fundamentals

Mel Carson — Mon, 05 Nov 2012 11:53:25 +0000

In the last of our series of excerpts from the brand new book – Pioneers of Digital – we turn to a man that came from China to university in the US and ended up spearheading search engine research at IBM, managing 3000 developers at Yahoo! and who is now the driving force behind Microsoft’s Bing search engine.

Pioneers of Digital: Stephen Fry talks Twitter and Steve Jobs in the new book

Mel Carson — Mon, 15 Oct 2012 07:55:19 +0000

Last week we published an excerpt about Martha Lane Fox from a book I have co-written with Dr. Paul Springer from Buckinghamshire University.

We interviewed Stephen Fry because of his early adoption of technology (his first computer was not an Apple Mac) and his pertinence in using social media channels (not just Twitter) to tell his story and those of hundreds of others to his millions of fans.

In this excerpt, we shed light on what triggered his foray into Twitter, how seriously he takes the responsibility of having so many followers, and why Steve Jobs is such an influencer of his.

Pioneers of Digital: Martha Lane Fox talks entrepreneurship and technology

Mel Carson — Tue, 09 Oct 2012 08:24:00 +0000

Last week, a book I have co-written with Dr. Paul Springer from Buckinghamshire University was published in the UK.

Pioneers of Digital tells the stories of twenty leaders in advertising, marketing search and social media who have done incredible things on the web.

4 Ways to Tell Better Stories Through Digital

Mel Carson — Tue, 15 May 2012 23:09:30 +0000

We’ve been asking a number of agency heavy hitters here in the US “How do you successfully bring brand stories to life through digital storytelling?”

One answer from Matt Walsh – VP / Executive Experience Director at Crispin Porter + Bogusky – turned in a total of four, as he spelled out the main considerations you have to make before setting out on a campaign.

Are Corporate Blogs Really Dying?!

Mel Carson — Fri, 20 Apr 2012 22:55:01 +0000

If you’re an information junkie, you probably sign up to a load of newsletters (as well as Twitter handles) to keep up with what’s going on in the industry. I sign up to a lot, but I don’t always read them (preferring Twitter), especially if nothing major catches my eye.

Social Link Building – Don’t Ask Don’t Get

Mel Carson — Tue, 20 Mar 2012 16:25:09 +0000

About a month ago I posted a fab ad on my personal blog by British Airways called The Race. It resonated with me as I have been living in the US for a year now, will be missing the Olympics, and let’s face it, I get a bit homesick now and again and this video got me all of a quiver!

2012 is All about telling great digital stories

Mel Carson — Wed, 01 Feb 2012 19:24:25 +0000

Just before the Martin Sorrell interview at CES, I sat down with David Sable – CEO of Y&R – and asked him what was going to be hot in 2012.

Given all the fabulous devices on show at CES, Sable says 2012 will be all about using this new technology to tell some rich brand stories. What’s crucial though, is his emphasis on quality of content and his pressing home of the fact that that mobile doesn’t just mean phones.

Video: Sir Martin Sorrell on Advertising & Mobile at #CES2012

Mel Carson — Wed, 11 Jan 2012 18:26:59 +0000

In Las Vegas for the Consumer Electronics Show, I managed to get 5 minutes with WPP CEO, Sir Martin Sorrell, and asked him how digital advertising budgets were shaping up for 2012, and where marketers should be focussing their efforts.

Video: Jeff Rossi, VP Digital at Mediavest on Marketing Emotion at #aw8

Mel Carson — Mon, 10 Oct 2011 20:53:53 +0000

More interviews from Advertising Week. Last week I chatted to Jonathan Mildenhall from Coca Cola, Randall Rothenberg from The IAB and MaryLee Sachs author of “The changing MO of the CMO.”

MaryLee Sachs on PR and social media at #AW8 [video]

Mel Carson — Wed, 05 Oct 2011 14:26:11 +0000

More insight from Advertising Week in New York. This time from MaryLee Sachs, author of The Changing MO of the CMO (How the Convergence of Brand and Reputation is Affecting Marketers ).