We’ve been asking a number of agency heavy hitters here in the US “How do you successfully bring brand stories to life through digital storytelling?”
One answer from Matt Walsh – VP / Executive Experience Director at Crispin Porter + Bogusky – turned in a total of four, as he spelled out the main considerations you have to make before setting out on a campaign. Read more »
If you’re an information junkie, you probably sign up to a load of newsletters (as well as Twitter handles) to keep up with what’s going on in the industry. I sign up to a lot, but I don’t always read them (preferring Twitter), especially if nothing major catches my eye.
Today, however, a headline on IAB Smartbrief in the US had me leaning in with this link: Why companies are dropping blogs for social nets!
About a month ago I posted a fab ad on my personal blog by British Airways called The Race. It resonated with me as I have been living in the US for a year now, will be missing the Olympics, and let’s face it, I get a bit homesick now and again and this video got me all of a quiver!
Just before the Martin Sorrell interview at CES, I sat down with David Sable – CEO of Y&R – and asked him what was going to be hot in 2012.
In Las Vegas for the Consumer Electronics Show, I managed to get 5 minutes with WPP CEO, Sir Martin Sorrell, and asked him how digital advertising budgets were shaping up for 2012, and where marketers should be focussing their efforts. Read more »
More interviews from Advertising Week. Last week I chatted to Jonathan Mildenhall from Coca Cola, Randall Rothenberg from The IAB and MaryLee Sachs author of “The changing MO of the CMO.”
More insight from Advertising Week in New York. This time from MaryLee Sachs, author of The Changing MO of the CMO (How the Convergence of Brand and Reputation is Affecting Marketers ).
Following my interview with Jonathan Mildenhall from Coca Cola here at Advertising Week yesterday, I managed to get 8 minutes with IAB US CEO Randall Rothenberg.
I’m in New York right now reporting for Microsoft Advertising at Advertising Week which includes the IAB’s MIXX Conference.
We managed to speak to Jonathan Mildenhall - VP, Global Advertising Strategy and Content Excellence – and chatted about his keynote which hinged around the notion of “Liquid and Linked”. Read more »
I managed to get 5 minutes with Peter Vesterbacka, creator or the game sensation Angry Birds, when he came to speak at the Cannes Lions International Festival of Creativity last month.
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