There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of opportunity it offers and how much impact can it really have as a business tool?

Well, let’s look at the numbers. With an estimated 200 million registered users generating over 340 million tweets every day and all of us spending around 20%* of our online time on social networking sites, the answer is that given the right approach Twitter can become an immensely powerful sales channel. Read more »

Jules Verne, arguably the patriarch of the science fiction genre, dared to dream of a very different future for us all, and countless writers and movie makers have been influenced by his work, and the rest of us in turn by theirs. This is undoubtedly why a future of man and machine in perfect harmony is something that today we simply accept and expect.

But, due to our insatiable desire for immediate access to information in the form of our choice wherever we might be and the geometric advances in technology in recent years, is this vision of the future really that far off? Some who work in the development of new socially-orientated technologies are likely to suggest that it has already arrived. Read more »

The Olympics may be over for another four years but the impact that social media has had on the business world throughout the two weeks and two days of addictive television will ripple on for a very long time to come.

These superb Olympic Games will be remembered for their majesty (specifically the scene between HRH and 007, certainly a television first), for their positive communal impact on our financially weary nation, and for being the most impressive platform for proving the importance of social media in our working and everyday lives. Read more »