The Wall Blog » Future Foundation

The 3 stages of social media engagement

Future Foundation — Wed, 05 Oct 2011 16:12:40 +0000

This post is provided by our partner the Future Foundation, the leading consumer futures business.

When we look at examples of successful social media engagement, we can identify several distinct stages through which a campaign tends to move – a trajectory which will be of obvious relevance for any marketers hoping to optimise their strategies in this area.

Social media’s role in the evolution of communication

Future Foundation — Fri, 09 Sep 2011 09:11:24 +0000

This post is provided by our partner the Future Foundation, the leading consumer futures business.

During the relatively short period of time for which they have been in existence, social media platforms have exerted an intense pressure on our industries. And given the whistle-stop speed with which a message or meme can now be transmitted across groups of friends – and, in the process, potentially transform a market overnight – marketers are increasingly focusing their energy on monetising this new platform. In a way there is an amusing touch of Magic Nostalgic about this – word of mouth is after all the oldest form of marketing.

The mobile future of social media

Future Foundation — Fri, 12 Aug 2011 10:42:50 +0000

This post is provided by our partner the Future Foundation, the leading consumer futures business.

To say that the future of social media belongs to the mobile will come as no surprise to most. But it is unusual to find such a significant area of opportunity gift-wrapped in inevitability; after all, there is no retro in mobile communications – the upgrade cycle is built into pay monthly contracts. OFCOM’s Communications Market Overview report last year announced that 74% of handsets sold as part of pay monthly contracts were smartphones and, each time we get to the end of our contract, we inevitably move up to the next generation of handset. This endless sequence of upgrades is driving the increased use of the mobile internet too – at the end of last year, nVision Research told us that 27% of the UK population were using the mobile web at least once a month. By 2015 this will increase to 53% and will top 70% among the under-35s.

Influencer marketing – know your networks

Future Foundation — Fri, 22 Jul 2011 09:35:24 +0000

This post is provided by our partner the Future Foundation, the leading consumer futures business.

The power of social networking – and the important position it has come to play in so many of our lives – has given rise to an entirely new discipline within marketing: that of the influencer.

TV and the ‘second screen’ – The big fat social media experience

Future Foundation — Fri, 01 Jul 2011 09:50:31 +0000

This post is provided by our partner the Future Foundation, the leading consumer futures business.

Social media is addictive: as soon as we engage with it, it starts dominating our communication habits. Indeed, as part of the quantitative and qualitative research which we undertake in 21 markets across the globe for our nVision Global service, we found that – in every single country – the majority of people using social media were doing so on a daily basis.

Social distance: what it is and why it matters

Future Foundation — Wed, 22 Jun 2011 11:18:07 +0000

This post is provided by our partner the Future Foundation, the leading consumer futures business.

The interesting thing about using networks as a way of looking at society is that they are fundamentally different from previous sociological models. This means that they can lead to new insights and powerful new ways of describing individuals and social change – as well as uncovering information about groups of consumers that might otherwise be invisible. Take the below photo of a not-so-recent family gathering, for example.