This post is provided by our partner the Future Foundation, the leading consumer futures business.
When we look at examples of successful social media engagement, we can identify several distinct stages through which a campaign tends to move – a trajectory which will be of obvious relevance for any marketers hoping to optimise their strategies in this area.
Step 1: Socialising promotional activity
Word of mouth is a tremendously potent force when it comes to spreading information about promotional activity; as our chart demonstrates, the majority of consumers in the UK freely admit that they enjoy talking to friends and family members about particularly good deals or discounts they’ve managed to obtain (nVision Research). Read more »