Foresee’s mCommerce report shows that many large web retailers mobile experience is still lacking when compared to their online capabilities. Even more damning is the IABs multi-screen marketer’s report; that lists customer dissatisfaction with mobile sites and apps at over 70%. This is bad news for businesses – 57% of consumers will not recommend a business with a poorly designed mobile site and 40% will move to a competitor’s site after a bad mobile experience.
That’s a lot of numbers, but the key point to take away from it is that having a site that simply works on mobile devices just won’t cut it anymore. Consumers want something that delivers the right information for that platform. Read more »