Author Archives: Matthew Gallacher

HTML5 vs apps: Brands and mobile

Whilst the consumer market embraces the smartphone and mobile web it seems that demand and uptake levels have overtaken most industries ability to deliver mobile information effectively.

Foresee’s mCommerce report shows that many large web retailers mobile experience is still lacking when compared to their online capabilities. Even more damning is the IABs multi-screen marketer’s report; that lists customer dissatisfaction with mobile sites and apps at over 70%. This is bad news for businesses – 57% of consumers will not recommend a business with a poorly designed mobile site and 40% will move to a competitor’s site after a bad mobile experience.

That’s a lot of numbers, but the key point to take away from it is that having a site that simply works on mobile devices just won’t cut it anymore. Consumers want something that delivers the right information for that platform. Read more on HTML5 vs apps: Brands and mobile…

HTML5: What you need to know

HTML5, the next evolution of HTML, or Hyper Text Mark-up Language, forms the backbone of almost every site on the Internet. Since the launch of HTML4 back in 1997 HTML has been poked, prodded and tweaked here and there as the internet has evolved.

Somewhere along the line HTML5 has become synonymous with “everything we needed Flash for” and a number of the major changes have attracted much media attention as the battle lines between HTML and Flash have been drawn, but a lot of the less flashy changes (no pun intended) are overlooked. Read more on HTML5: What you need to know…