Author Archives: Matt Brown

Staying relevant on scale: How content targeting in the US election helped Obama secure a second term

The US election reached a frenetic climax this week, with the two main candidates leaving a huge digital footprint in their wake. From ubiquitous search-and-display advertising to virally seeded videos and social-media trends, an estimated 12% of a collective $8bn campaign spend (or $960m) has been poured into digital over the past few months.

Read more on Staying relevant on scale: How content targeting in the US election helped Obama secure a second term…

Higher, faster, stronger: how the London 2012 digital experience broke new boundaries

Paralympic closing ceremonyLondon 2012 may be over, but the digital world continues to reverberate to a dizzying halo of statistical superlatives.

The 44 world records we’ve seen broken at the Olympic Games and 251 at the Paralympic Games were accompanied by unparalleled broadcast reach, new milestones of social media engagement and ever more progressive uses of digital technology.

It’s a significantly transformed landscape from the one in which the British Olympic Association first began working on London’s bid in 1997, when broadband internet reached just 17 per cent of the UK population, Nokia commanded 37 per cent of the global mobile phone market and Google operated under the name Backrub. Read more on Higher, faster, stronger: how the London 2012 digital experience broke new boundaries…