Waitrose website furore – a recipe for disaster?

The recent launch of Waitrose’s new website, which promised to enhance customer experience “dramatically”, has proven instead to have caused widespread anger and frustration, as shown on its online forum. The comments unveiled a number of common issues, one of the most prevalent being that the search function was “poor and random”. According to one user, a simple search for frozen food returned Cherie Blair’s book. Read more »