A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how technology can best be used to persuade them. There are three key principles of persuasive decision interfaces and in each case digital technology can give the offline retailer an edge: Read more »
Author Archives: Martin Talks
This week we’re talking about ‘Start-up Britain’: to misquote Doc, “Banks…where we’re going, we don’t need banks.” – Back to the Future
Ever had a great idea as an individual or a business and wondered how on earth you are going to fund it? Banks not playing ball? Well help is at hand. And it is coming from you and me. Through crowd funding platforms anyone can contribute to the funding of projects, even if they’ve only got a few £s spare. It’s another area where the world of finance is changing through digital innovation. Estimates suggest more than £1billion was raised globally through crowd funding last year. Read more »
Hello and welcome to the Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, it’s all about love.
Valentines Day is upon us. If you are feeling a bit left out of this schmaltzfest or just fancy a change, then tech is here to lend Cupid a hand. And if you are a brand there are plenty of lessons to be learned about how to get people to love you too. After all, since the launch of Match.com in 1995 the digital dating market is worth $4bn, so it’s worth looking at: Read more »
My alarm clock woke me up today 30 minutes earlier than usual. It was a bit of shock. But then I realised that it had linked to the traffic road reports and found out there were traffic jams on my usual route to work; so it knew I’d need longer to get to work. When I got in my car, it drove me a different way than usual as it had communicated with the road infrastructure and found an unusual amount of potholes in the roads and didn’t want to get damaged. As I entered the staff car park at work my coffee pot automatically turned on in my office. It knew I’d need a cup of strong coffee after my early wake up call. I met Bob in reception and congratulated him on the golf trophy he had won. I didn’t know anything about Bob’s performance until I received details of it through my contact lens. My emails had started downloading by the time I got to my desk, the spam had been automatically removed and the obvious replies to emails had been made. In fact, my job was done, so I drank my coffee and called Bob to see if he wanted a game of golf. Read more »