How we go about measuring the success of our advertising online is a perennially hot topic, not least as we’ve made it as complicated and impenetrable as can be.

We invented a ridiculous thing called a CTR, then social has its own metrics, video is scaling with any number of acronyms such as VTR and CPE, then there’s debate around what constitutes an ‘E’? Either way, it’s messy – and it gives advertisers very little common currency by which to compare the relative effectiveness of their advertising across different channels.  Read more on We need to rethink how we measure success online…

The Stone Roses reunion should never have happened – as far as I’m concerned if you weren’t there the first time, make your own history. We spend too much time looking back. What’s interesting though is that the warm glow of nostalgia can fundamentally affect our view of what actually happened.

The Stone Roses show at Spike Island back in 1990 was generally considered a failure at the time due to hooky sound and shoddy organisation. Now we remember it as pretty much Woodstock. The point is that for most of the time since then it’s been nigh on impossible to separate fact from fiction – unless you were there. Read more on If pounds don’t necessarily follow eyeballs, how can we make video advertising online more efficient?…