Author Archives: Mark Turner

One Girl, One Almighty Cock Up.

By Chris Gorell Barnes, CEO, Adjust Your Set
Follow Chris on twitter @CGorellBarnes

We have been saying here for some time that it is all very well building a fan base on Facebook, but quite another thing for a brand to interact with that fan base in a meaningful way.

This has come home to roost in the worst possible way with the recent Dr Pepper scandal of sending porn references to a fourteen year old girl in a Facebook status highjack campaign. Read more »

Video, the ultimate conversation starter.

While scanning through the various presentations from the 2010 Cannes Lions I was struck by how much digital media abounded, in particular online video and social. Digital media taking centre stage at Cannes has been on the cards for a while I know, but the trickle has most definitely turned into a flood.

With Google, Yahoo, Adobe and a range of other tech businesses attending, it must have been one of the geekiest summits to date. Some tech brands apparently realised that they are not exactly the sexiest in this space, with Yahoo! feeling the need to bring Ben Stiller along to liven up their party. Read more »