Has Snickers Gone Nuts? Twitter stunt illustrated how social can be exploited
As news broke of Jordan being recruited to help promote Snickers on Twitter, the Coolpink office was instantly a hive of discussion. We were not only split by the divide of who loves and hates the chocolate bar, but more so on the topic of whether consumers really are stupid enough to fall for this kind of advertising…
Granted this kind of trickery grabs attention. As Jordan tweeted about the state of the economy, then revealed she hadn’t been herself because she was too hungry and proceeded to post a picture of her with a Snickers bar, the headlines were written. Read more »

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