Author Archives: Marc Warren

YouTube’s channel design update – what you need to do

If you have a YouTube channel, you’ll notice that when you log in there’s a notification inviting you to upgrade to ‘YouTube One Channel’ (if you don’t see it and want it, you can get the new design from the One Channel home page).

According to YouTube, this new design for YouTube channels “allows cross-device branding, a welcome video for new visitors and better organization.” It also reflects how many people now access YouTube from different devices – from the smallest mobile screen to a TV through your Xbox. Read more on YouTube’s channel design update – what you need to do…

Targeting ads to consumers using new mobile phones

If your business is selling mobile-related products (ringtones, games, apps, accessories and so on), you probably want to reach consumers when they’ve just bought a new mobile phone. They’ll still be  excited about what it can do, and are more willing to try new stuff.

It’s possible with Google AdMob to target people who’ve just activated a new (Android) phone, using in-app ads, either text or image-based. We wanted to see how effective this is, so we’ve just completed a study into how click throughs and conversions compare from new phone users (within 14 days of activation), to those using other devices.  Read more on Targeting ads to consumers using new mobile phones…

Why you should link your Google+ account to Adwords

If anyone doubts the value of a Google + account for brands, take a look at what Google’s social extensions can do for web traffic. Social extensions connect all the +1 recommendations your customers have given you – whether that was on your website, your Google+ page or your ads – and display them in your search results.

Read more on Why you should link your Google+ account to Adwords…