How social media impacts on our buying decisions and what it means for businesses

A few weeks ago I had the pleasure of doing a really fun guest talk at Oxford Brookes University on how social media has affected the contemporary consumer and where online business is heading with the growth of social media. In this post I want to share a few of the points from that talk on why social media is not just a service full of buzz words that can be strapped on to the end of an SEO campaign, but is in fact an essential element of something much, much bigger to come. Read more on How social media impacts on our buying decisions and what it means for businesses…