In a recent webinar for brands and agencies on the impact of Google Plus on search, we polled over 470 attendees to see how  they’re using the new(ish) network. Around 60 per cent of brands we polled have a page, but in very early stage. Around the same number thought it would impact their search strategy (and around 35 per cent didn’t yet know enough about Google Plus to know how this impact would manifest itself).

Whether or not a brand’s audiences are signed up to – and actively using – Google Plus is something for brand managers to agree. But either way, it’s impossible to avoid the impact is has on search.  Here are some of the most important ways that G+ will impact your search programme (at the time of writing). Read more on Why Google Plus matters for your search strategy…